MGC-ASIA Ubonratchathani NEXT

Location : MGC-ASIA Ubonratchathani
Scope: Architectural and Interior

Aimed to be new automotive & lifestyle destination in Northeast region, this project was developed under the “Autoplexconcept by offering the wider range of choices from multi-brands automotive outlet under one district. The concept proposed 2 clusters of building with shared central avenue. Starting from reconnect a group of BMW, MINI, BMW MOTORRAD which aligned the latest brand identity through RETAIL NEXT direction. The existing building was expand the footprint, as well as getting more connectivity of customer flow to enhances journey and retail experience. While the opposite building is the cluster of STELLANTIS which consists of PEUGEOT and JEEP, also connected with relocated HARLEY DAVIDSON and Multi-brand Used Car on 2nd level. In addition the roof slab also facilitate the car stock and PDI. (Pre-Delivery-Inspection) functions. The façade was treated in corner stepping to open visibility both from inbound and outbound. With diagonal structure and double height volume, the façade express full range of choices once at a glaze from street front. 

Fact & Figure

  • Architectural and Interior Scope:  5,200 sqm. 
  • Typology : Retail Automotive
  • Target Completion: Q3 2023